Our Story

Born in Sheffield, built on passion — 35 years of winter sports expertise

Our Story

Independent. Passionate. Sheffield.

Born from a pure love of the mountains and the freedom of the snow, Dick's Board Store has been Sheffield's independent spirit for 35 years. In 1989, founder Dick Hartley opened a small shop on Infirmary Road with one mission: to give every skier and snowboarder in South Yorkshire access to the same level of expertise and premium gear that professional athletes relied on.

We're more than just a shop — we're a community hub where passion meets unparalleled expertise, ensuring every shredder finds their perfect ride. Our legacy is built on honest advice, genuine service, and the thrill of helping you conquer every piste and powder field.

We remain fiercely independent. We're not owned by a chain or investor. Every product we stock has been tested and approved by our team, every brand relationship built on trust, and every customer interaction driven by a genuine love of winter sports.

1989
Founded
35+
Years
12K+
Customers
★4.9
Google
Dick's Board Store interior
"We don't just sell gear.
We help you fall in love
with the mountain."
— Dick Hartley, Founder

Meet the Team

Passionate mountain people — every single one of us

Dick Hartley
Dick Hartley
Founder & Head Boot Fitter

35 years behind the boot bench. Dick has fitted boots for everyone from first-timers to GB Ski Team members. Obsessed with getting the perfect fit.

Jess Collins
Jess Collins
Senior Boot Fitter & Snowboard Specialist

Former competitive snowboarder with 12 years at Dick's. Jess knows every board in the shop intimately and is our go-to for all things snowboarding.

Tom Bradley
Tom Bradley
Head Technician & Workshop Manager

Tom has serviced over 10,000 pairs of skis and boards in his career. If it's broken, damaged, or needs a tune, Tom will have it running like new.

Amy Xu
Amy Xu
Junior Boot Fitter & Clothing Buyer

Three seasons in Chamonix gave Amy an encyclopaedic knowledge of ski outerwear. She curates all our clothing and accessories lines each season.

Find Us in Sheffield

Conveniently located in central Sheffield with free customer parking

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Alpine House, 84–90 Infirmary Road

Sheffield, S6 3DG

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Address

Alpine House
84–90 Infirmary Road
Sheffield, S6 3DG

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Parking

Street parking available on Infirmary Road and nearby side streets. Paid car parks a short walk away at Shalesmoor.

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By Bus

Supertram stop at Shalesmoor — 2 min walk. Multiple bus routes along Infirmary Road. 15 min walk from Sheffield city centre.

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Opening Hours

Mon–Fri: 9:30–18:00
Saturday: 9:00–17:30
Sunday: 10:00–16:00

Directions from the City Centre

From Sheffield city centre, head north-west along Infirmary Road (A61) towards Hillsborough. Dick's Board Store is located in Alpine House at 84–90 Infirmary Road, on the right-hand side just past the Shalesmoor tram stop. Street parking is available directly outside, and the Shalesmoor Supertram stop is just a 2-minute walk away.

📞 0114 272 8800
✉️ hello@dicksboardstore.co.uk

Get in Touch

Questions about gear, services, or anything else? We're here to help.